Vegan, fair-trade and organic, these ocean-loving advocacy tees will have activists and conscious consumers alike proudly adorning their support for the planet.
One of the most established sustainable and ethical fashion brands, People Tree have teamed up with BBC Earth to create the ‘Our Blue Planet’ Collection, a range of organic cotton t-shirts, advocating for ocean conservation, and featuring endangered species such as the North Atlantic right whales and sea turtles.
Unisex Tees, Women’s Tees and Eco-Tote Bags make up the new Our Blue Ocean collection
With People Tree’s sustainability and fair-trade credentials out in front, you can be assured of the quality and transparency of each product.
The t-shirts are made from 100% GOTS certified Organic Cotton grown using methods and materials that have a low impact on the environment.
Their producer partner Fusion also ensures the dyes used in the printing process are treated through effluent treatment plants, meaning no discharge will be left in the local environment and impact the surrounding communities.
Fusion, a sustainable clothing company is based in Mumbai and South India, aims to make a positive change to the environment and its local community through the production and export of sustainable clothing, support of forestation programs and education programs for underprivileged children.
Along with her majesty the Queen of England, Melanie, Managing-director of People Tree, credits the BBC Documentary Series Blue Planet (available on Netflix) with provoking widespread consumer and brand perception change, and recognition that we all have our part to play in the solution.
“This is a pivotal moment for our oceans but we have the opportunity to be part of the solution and that is empowering. The Blue Planet effect was phenomenal in changing our relationship with plastic and demonstrated how the choices we make as consumers can shape the future of our planet.” – Melanie, Managing Director of People Tree.
A generation later, BBC Earth has released Blue Planet II, The prequel, using the latest advances in technology to show us the hidden natural beauty we need to conserve. See where you can view it in your country.
Blue Planet II is out now.
They have even made their own contribution towards sustainable fashion inspiration with this uplifting 3 minute short video;
Can Fashion Be Sustainable? | BBC Earth .
BBC Earth note that around 100 Billion items of clothing are produced globally each year, using thousands of chemicals, yet three out of five items end up in landfill within 12 months.
On a positive note, the earth’s power of regeneration is remarkable and if we make the following changes, we can act to reduce, and perhaps one day reverse some of this tragic destruction.
Important things to remember to reduce our fashion footprint are;
1. Consider every purchase
2. Love our choices
3. Buy Quality
4. Consume less
5. Recycle
6. Re-purpose
For anyone just starting out, the simple act of moving away from wasteful fast fashion and supporting sustainable, clean and considered fashion will have an immediate positive impact.
If you have space in your rotation for an organic ‘Our Blue Planet’ tee, feel free to
Shop The Collection
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